Innovation at its best: maintaining straightening results in the comfort of your own home

Until now we rushed to the salon and paid a lot of money to maintain the results of our straightening treatment. But now, a new innovation enables women to effectively repair hair that has undergone a straightening treatment — at home, and at an affordable price.

Until now we ran to the salon and paid a lot of money to maintain the results of our straightening treatment. But now, a new Israeli innovation enables women to effectively restore hair that has undergone a straightening treatment — at home, and at affordable price.

Hair care brands are working around the clock to offer customers innovative products that will help extend the life of their straightened hair. Natural Formula for example, is currently stocking shelves with a revolutionary product: Keratin Intense Ampoules – a kit containing pure keratin ampoules to help restore hair that has undergone a straightening or keratin treatment.

The ampoules provide an intensive home treatment and guarantee professional results — just like those you would get at a salon.

We checked it out. Yael, 35, who straightens her hair regularly, received an ampoule kit from us. We asked her to use one ampoule each week for a month and to let us know if the ampoules work. After using the ampoules, was her hair straight, strong and beautiful? Here’s what she said:

Straightening hair changed my life and now it’s up to me to make it last

“I straightened my hair for the first time, roughly four years ago, and since then I straighten it about every nine months. Each time I try a different method, but the results are always similar: straight, sleek hair that looks great without having to style it each morning. No more blow drying, no more straightening with tools (which I always found difficult because I’m all thumbs), and no more emergency visits to the salon. I wash, I dry, I use serum and I’m ready to go. I’m not naïve. I know that hair straightening treatments damage hair, and that’s why I’m at the salon once a month. I color my hair, and while I’m at it I do a restorative ampoule treatment which I pay for separately. After an ampoule treatment, my hair looks amazing and that’s why, even though an ampoule treatment is expensive, I won’t give it up. I was pretty skeptical that a home ampoule treatment would be able to achieve the same results. But I was happy to try it.”

So where do you start and how do you do it?

The easiest way is to follow the clear instructions that are on the kit.

The kit, by the way, contains four small bottles; each small bottle is an ampoule. I used one bottle each week; the kit lasts for an entire month.  

1. Wash your hair

I used Keratin Intense Shampoo, which is what I always use. After years of straightening treatments, I’m experienced enough to know that you have to use a sodium chloride salt free shampoo (and mask) in order to maintain straightened hair for long periods of time. My shampoo contains highly concentrated, high-quality keratin. After washing my hair, I used a towel to absorb any excess water. This time I didn’t use a mask because I used ampoules instead – just like the instructions suggest.

2. Open the ampoule

I broke the tip of the ampoule.

3. Apply the ampoule

parted my hair with my fingers, and I did my best to evenly apply the contents of the ampoule on my entire scalp and throughout my hair.

4. Massage scalp

5. Allow to set for 3-5 minutes and rinse well

Pure Keratin Ampoules: The Results

As I mentioned, I used the ampoules for four consecutive weeks. Each week, I used one ampoule instead of using a mask. Each week, I dried my hair differently — sometimes I blow dried it and sometimes I let it dry naturally. I have to admit that I had my doubts, but I was totally wrong. The ampoules straightened my hair and gave it radiance — just like the manufacturer promises. It’s pretty incredible to find a product that does what it says it will do. My hair is really softer and looks great.   

Before

After

The product: Pure Keratin Ampoules from Natural Formula’s Keratin Intense series

A new innovative product is currently being added to Natural Formula’s Keratin Intense series — Pure Keratin Ampoules — and like all products in the series, it’s sodium chloride salt free and paraben free.  

The ampoules were especially developed to care for hair that has undergone any straightening treatment, and for hair that is frequently heat styled with a blow dryer or ceramic flat iron.

A weekly, professional, keratin ampoule treatment restores hair by providing it with active ingredients that, upon contact, rebuild and restore hair while creating a protective coating that smoothes strands and prolongs straightening results.    

After a weekly ampoule treatment:

Straightened hair is maintained, hair is radiant, soft and supple  

After a month of treatment:

Hair is stronger, smoother and more resistant to breakage as well as softer and more radiant

Additional Products

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Keratin Intense Shampoo

99£
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Keratin Intense Conditioner

99£
Details >>
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Keratin Intense Serum

99£
Details >>
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Keratin Intense Heat Protection Cream

99£
Details >>
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Keratin Intense Ampoules

99£
Details >>
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Keratin Intense Hair Mask

99£
Details >>